Rosetta Stone

2014 to 2015: Senior Digital Designer

Provided creative insight, art direction, and leadership for a large volume of online and print media assets supporting integrated marketing campaigns for a global technology company known for language, child literacy, and brain-fitness software solutions.

  • Partnered with copywriters, social media gurus, web development, engineering teams, and digital strategists
  • Conceptualized and developed compelling online ads, including Rich Media options for DoubleClick; concepted and presented evergreen, omni-channel campaigns to cascade through the audience funnel
  • Designed ads, organic postings, and skins for social media channels; desktop and mobile email and website landing page art; blog post art and infographics; and print ad campaigns
  • Worked with the latest design and project management technologies and cloud-based apps, such as Adobe Creative Cloud, DoubleClick Studio, Google Web Designer, and WorkForce project management

Proof Integrated Communications

2014: Senior Art Director, The Creative Group Contract

Partnered with departmental art directors, copywriters, video producers and editors, and the three most senior creative leaders on a variety of print, web, and broadcast design and communications materials.

  • Analyzed creative briefs; often participated in late-night presentation preparations, including packaging mockups and story boards
  • Developed and presented original ad campaign concepts for key clients based off of extensive research
  • Conceptualized and designed logos, packaging design, print and web ads, social media artwork, and outdoor campaigns to support business development efforts and client pitches
  • Provided complementary advertising and marketing content, developed in close partnership with copywriting

The Chronicle of Higher Education

2013 to 2014: Senior Designer, Independent Contract

Worked on-site as a member of Creative Services team for 3+ months in 2013 and twice in 2014 to concept and execute print and online ads, custom reports and surveys, event and marketing collateral, and storyboards for an animated online film.

  • Converted raw content into compelling, sophisticated data-rich narrative reports; defined style and treatment of each brochure to ensure unique qualities and differentiation
  • Worked within brand guidelines to expand suites of events marketing and site collateral—in-book ads; brochures, programs, and door drops; monitor, table, and podium wraps; stage backdrops; directional signage
  • Collaborated with CS Manager and permanent designers to produce design mockups for stakeholder presentations
  • Partnered closely with copywriting and communications staff to ensure consistency, quality, and accuracy of messaging and writing

MeMyself&Co.© Design

2009 to Present: Chief Creative

Founded and lead a design practice to drive uniquely visualized print and web assets for nearly 50 clients over 6+ years. Provide design for off- and online ad campaigns; branding and identity systems; events; marketing collateral; digital communications; websites; and social media. Source production vendors, web developers, writers, and other creative talent to provide holistic turn-key services.

  • Develop and executed a broad range of marketing, branding, and events collateral for a large number of clients; write compelling copy to complement designs; produce methodology and guidelines documentation
  • Investigate, recommend, and implement best design and process practices to maintain smooth project workflow; adopt current and evolving online and desktop technologies to amplify messaging and brand presence
  • Ensure key milestones are achieved—define and manage project schedule; ideate, execute, and produce creative; source and oversee production vendors and processes
  • Identify and provide best-in-class digital tools to improve communications, file sharing, and accounting
  • Establish, cultivate, and manage client relationships; clients include Atlantic Media Company (The Atlantic, National Journal, Government Executive, and the Hotline); QUARTZ; VOX Global; The Pew Charitable Trusts; The Brady Campaign to Prevent Gun Violence; Teach for America; Georgetown University; The Aspen Institute; Editorial Projects in Education; The Chronicle of Higher Education; Foreign Policy Group; City Bikes; and other national and regional businesses and organizations

Atlantic Media Company

2005 to 2008; 2002 to 2004: Associate Art Director; Graphic Designer, Creative Services

Played a vital creative leadership role for the development of a broad range of design deliverables for The Atlantic, National Journal, Government Executive and The Hotline, as well as for other print and web properties.

  • Drove the ideation and execution of agency-level assignments while simultaneously managing department processes and co-leading a team of 4 creative professionals
  • Established and implemented protocols, and helped position the Creative Services team to work effectively and collaboratively with marketing and editorial counterparts
  • Developed and produced monthly informational graphics and layouts for The Atlantic Monthly; marketing materials such as media kits, brochures, sales sheets, RFPs, HTML communications, micro sites, and mock-ups for above- and below-the-line audiences; posters, invitations, and signage for audience- and topic-specific events; identities and logos for new business verticals and content partnerships; book covers, calendars, cover wraps, special inserts, and editorial layouts for branding and positioning purposes
  • Partnered with subject experts, analysts, and authors to produce public, private, and executive presentations

Forge Design Ltd, Hong Kong

2004 to 2005: President

Established and built a freelance design company in Hong Kong providing identity design; character illustrations; book covers; fabric pattern rendering; and design for seasonal stationery, apparel, and other consumer products. Clients included: Tesco, Coles Myer Asia (KMart), Tillsonburg Resources Asia, and Entertainment® for the Asian, European, and Australian markets.

  • Identified emerging themes and gathered new inspiration by engaging in a new design experience of consumer fashion and stationery
  • Delivered original, innovative product concepts and designs for Christmas cards, office products, and private label intimates sold internationally through some of the world’s largest retail companies
  • Partnered with seasoned product developers, raw material procurers, and production managers to achieve merchandise and product category objectives
  • Met with wholesalers and factory representatives to select surface applications and production treatments to conform to budget
  • Created a cohesive brand identity and marketing program for one of the top expat-focused salons and day spas in the chic Mid-Levels neighborhood of Central Hong Kong
  • Concepted and delivered dual-language (English and Chinese) book cover and interior layout templates for consumer publication “The Handbuck,” presented by Entertainment®

The Advisory Board Company

2000 to 2001: Graphic Designer, Creative Services

Provided graphic design and production expertise for layouts, templates, info-graphics, charts, medical illustrations and other special assignments for a variety of media such as books, binders and screen presentations.

  • Participated in and co-led teams of designers who worked directly with research and writing to efficiently produce data-intensive publications and on-screen presentations
  • Selected as a primary department resource for technical illustration: created photo-realistic images of coronary surgery equipment and techniques; human models displaying internal organs and implants; and isometric renderings of lab facilities
  • Spearheaded team of designers that produced the single largest study of the company’s history up to 2001—over 500 pages of technical writing, infographics, and charts
  • Participated in a number of ad hoc projects: helped to revamp the Atlantic Monthly magazine’s brand identity and cover concepts; served on an initiative to rebrand and reposition the Creative Services department
  • Learned and adopted new software such as InDesign 1.0 as new standard layout tool shortly after its launch; learned new data and productivity applications such as Deltagraph, Excel, and Outlook